The engineer who markets.

Journey.

1. Present

   Alchemist Inc.

   Head of Business

   • Leads business, client strategy and creative production across real estate, hospitality, film and brand identity.
2. From Aug 2024

   Spectal Management

   Senior Creative Strategist

   • Designed and ran Niantic India's (The Pokémon Company) college programme — 7 lakh+ students across 7+ campus festivals, including Mood Indigo (IIT Bombay) and Rendezvous (IIT Delhi).
   • Designed and executed Myntra's BTL campaign in Dehradun, Indore and four more markets, reaching 3 million+ people.
   • Built student-market solutions for Hero, The Pokémon Company and Myntra with a team of 10+.
3. Sep 2023 – Jul 2024

   Gener8 Experiences

   Head of Marketing

   • Conceived Gener8's first IP and scaled it into four sub-IPs: Music, Arena, Collaborations and the Annual Experience.
   • Raised ₹50 lakh+ in sponsorships from Beam Suntory, Jim Beam, Jacob Steiner, Simba and more.
   • Sold out Gener8 with Nina Kraviz — 4,500 tickets, 5 million+ organic and 25 million+ media reach — while owning P&L across tickets, sponsorship and F&B.
4. Jul 2023 – Feb 2024

   Bandland · BookMyShow

   Festival Project Manager

   • Ran India's biggest rock festival end to end: artists, production, partnerships, outreach and ticketing — a 12,000 sell-out.
   • Managed Deep Purple, Goo Goo Dolls, The War on Drugs, Amyl and the Sniffers, Parikrama and Skrat.
   • Directed the festival's identity, branded collateral and the Bandland Forever documentary.
5. Jan – May 2023

   Coto

   Project Manager

   • Helped build a women-only social and commerce platform on Web3.
   • Shipped its first 10 NFT collections and its first airdrop to 5,600 community members.
6. From Jan 2022

   HyperMesh Innovations LLP

   Founder & CEO

   • Built a creative talent network for brand and campaign production.
   • Worked with 50+ brands and organisations including Universal Music Group, OnePlus, Johnnie Walker, the Prime Minister's Office and Vespa.
   • Created the visual language for Badshah's album Retropanda and a 10,000-piece NFT project; 50+ campaigns and 200+ projects in all.
7. Mar 2021 – Feb 2022

   Echoes of Earth · Swordfish

   Digital Marketing & Innovations Lead

   • Led Johnnie Walker's ReVIBE the Night: 80+ concerts across India and the launch of JW Red & Ginger in 800+ outlets.
   • Led content for India's first branded consumer drone show — 550 drones over Morjim beach, Goa.
   • Ran digital campaigns with 25 million+ impressions and 25,000+ tickets sold.
8. Mar 2019 – Mar 2021

   OnePlus India

   Community Marketing Lead

   • Project lead for the OnePlus Music Festival: Katy Perry, Dua Lipa and seven Indian acts for 24,000+ people at DY Patil Stadium.
   • Built 'Road to OPMF' — 23 activations with five bands, in partnership with Hard Rock Cafe.
   • Grew a 4 million+ member community to a 9.5% engagement rate; ran the Student Ambassador Programme and OnePlus Domin8.

Selected work.

What I do, and what I use.